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Have American electronic products lost their reputation?
In the market, most electronic products that sell or at least appeal to the public are Japanese or Korean brands. For ex: Sony Vaio, Sony Camcorders, Toshiba, Kodak, Samsung,Sony Playstation, Nintendo, JVC, TDK etc.
I hear this from many of my friends who say basically the same thing “In America you can get the best, top-of-the-line electroncs like Sony or Toshiba or Nintendo…”
I ask them “these are Japanese brands…what about American brands?” To which they invaribly reply “If you buy American brand, it will definitey fail & you will end up spending a lot of money just for maintenance itself…”
Why do majority of the people have that opinion? Do American electronics really suck compared to the Japanese ones?
So called American electronics are inferior, most definitely. These companies that either exclusively manufacture for the US or those that were started in the US but no longer have anything to do with the US are the glut of the problem.
Its all about the marketing. Did you know that most consumers think JVC is American, Nintendo as well. But look at where the leading edge is in electronics, most defense systems are made in America, the highest end audio and video are made here as well. Krell, Martin Logan, Runco are all American run companies.
These companies are trying there best to keep the manufacturing process in the US. It is not easy, electronics are very high polluters with toxic chemicals used in there manufacture. If in the US a towns water supply was tainted (Pacific Gas and Electric) the public would skin them alive. But kill off a town in remote china and no body knows about it.
That is where the foreign manufactures have the upper hand in providing electronics. First they copy the high-end stuff from the US with no repercussions, try to get a patent for a US company in China. So they don’t have to do all that engineering. They then figure out how to make thousands of these as cheap as possible with the cheapest components possible. ( I remember a time when I didn’t need a surge suppressor on my TV). Next with sweat shop labor, pennies on the hundreds of dollars in labor and terrible working conditions across the globe contribute to the bottom line.
They also benefit from a mass-market standpoint. Wal-Mart sure investigates everything they sell…. right. Best Buy and Circuit City are the two biggest contributors to the decline of midline American consumer electronics. By their business practices and failure to properly train their staff they too can squeeze the bottom line. Back in the day before Best Buy and crappy customer service we had local mom and pop shops that wanted to sell reliable electronics and service these to last for years. So they bought these from US companies and had great success.
When anyone here asks about fixing a product more than a year old answerers will say to look at replacing it, that has to be good on the environment, huh.
So in summary it isn’t the American electronics industry that sucks its the big box retailers that continually go to those that are unscrupulous in there business dealing.
Vote with your feet!! Don’t go into Best Buy,Wal-Mart, or Circuit City ever again.
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